The Apple Enthusiast

The rise of AI has been a large concern for everyone lately. There have been many companies incorporating AI in ways that seem useful. For example, adding AI to search engines, chats, support, and more. But what about Apple? So far, the type of AI that Apple has added is what they call “machine learning,” which is just machines that recognize patterns to make useful suggestions. I think it is a good thing that Apple hasn’t added any real AI with their software or products yet.

Let me just show you what AI can do. I asked AI to write me a blog post about Apple’s events, and here’s what it said:

Apple is a tech giant known for its cutting-edge technology and innovative products. Every year, Apple hosts a series of events to showcase its latest products and software updates. These events are highly anticipated by tech enthusiasts, Apple fans, and investors alike, as they offer a glimpse into the future of the company and the tech industry as a whole. 

The Apple Events typically take place several times a year, with each event focused on a specific product or theme. The most well-known of these events is the annual iPhone event, where Apple unveils its latest iPhone models and other related products. Other events throughout the year may focus on new software updates, iPads, Macs, or other Apple products. 

One of the most exciting aspects of these events is the keynote address, which is typically delivered by Apple’s CEO, Tim Cook. During the keynote, Cook and other Apple executives showcase the latest products and software updates, often accompanied by impressive demonstrations and videos. These presentations are known for their sleek and visually stunning design, as well as their high production value. 

While the events are primarily aimed at showcasing new products and services, they also serve as a platform for Apple to reinforce its brand identity and values. Apple’s commitment to privacy, sustainability, and accessibility is often highlighted during these events, as well as their dedication to creating products that are both beautiful and functional. 

For those who are unable to attend the events in person, Apple typically livestreams the keynote address and other presentations on its website and social media channels. This allows anyone with an internet connection to tune in and experience the excitement of the event from the comfort of their own home. 

Overall, the Apple Events are a highly anticipated and exciting time for tech enthusiasts and Apple fans around the world. They offer a glimpse into the future of the tech industry and the innovative products and services that Apple has in store for its customers.

Pretty good, right? And thorough, actually. If AI can do productive marketing for Apple, then I’m all for it. But if Apple incorporates AI into live support or other interactions with the customers, I will not be on board. There is something about talking to someone real who is specialized in the field to help you, rather than AI that can do literally anything.

Recently, Apple has promoted “machine learning” with better keyboard prediction and autocorrect and across the native apps, learning patterns to better suggest more relevant topics and things just for you. Another example of this (as the main image shows) is with recognizing people and pets in the Photos app, identifying when and where you interacted with them, and creating memories for it too. These make it sound very useful, and not scary, how AI sounds. It has been rumored that Apple is secretively working on their own version of Chat-GPT, that could challenge the likes of OpenAI as well. Apple will probably smoothly integrate it into their native apps, making it accessible and positive for any user. But will it take over the company? Create less opportunities for humans at Apple? Will it be abused? Let’s really hope not. We will see when Apple takes the deep dive into the AI universe and what they will make of it.

Another thing to note though is will Apple be the grounded one in this heated AI race? What I mean is let’s just hope Apple doesn’t get weird with AI. Apple has always been the one to not get caught up in the drama, and would rather be more strategic and thoughtful, with a core in privacy at everything introduced. With the rapidly pivoting tech giants, Apple needs to show some sense of normalcy. I referenced this article for help in this section: https://www.cnet.com/tech/dear-apple-please-dont-get-weird-with-ai/

When Apple holds their events, you mainly hear about their products and software for all users, but the time when they announce machine learning and AI features is at WWDC each year. This is when they showcase what developers can do with those new machine learning features and incorporate them into their own apps. Mainly the new features lately are more geared towards those developers, so they would not be as noticeable to the common user.

You all know what I think about AI and Apple, but what does Apple have to say about AI? This is what Tim Cook has to say from an article by Computerworld:

“These things are not only great features, but they’re also saving people’s lives out there,” Apple CEO Tim Cook said earlier this year. “We view AI as huge, and we’ll continue weaving it in our products on a very thoughtful basis.”

Tim Cook echoes my thoughts, with being strategic and careful when implementing AI into the tech giant. Let’s see how they do this in the future.

When other companies promote AI in more of a larger way with a bigger influence on their features scares me. These companies could shape into AI run companies, that have no human interferences from. Luckily, it sounds like Apple is not heading in that course any time soon. At least Apple isn’t speeding down the AI highway as fast as many other companies.